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in: Webtoon Publishers, Naver Webtoons

Naver

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Naver 2009 logo

Naver (Hangul: 네이버) is a popular search portal in South Korea, which dominates a market share of South Korea of over 70% compared to 2% for Google in 2007, and 44.27% in 2011. Naver was launched in June 1999 by ex-Samsung employees, and it debuted as the first Web portal in South Korea that used its own proprietary search engine. Among Naver's features is "Comprehensive Search", launched in 2000, which provides results from multiple categories on a single page. It has since added new services such as "Knowledge Search", launched in 2002. It also provides Internet services including a news service, an e-mail service, an academic thesis search service, and a children's portal. In 2005, Naver launched Happybean, the world's first online donation portal, which allows users to find information and make donations to over 20,000 civil society and social welfare organizations.

According to comScore, Naver received 2 billion queries in August 2007, accounting for over 70% of all search queries in Korea, and making it the fifth most used search engine in the world, following Google search, Yahoo!, Baidu, and Bing.

Naver launched its service in Japan in 2009, marking their first expansion out of Korea.

History[]

The word "Naver" was derived from the word "navigate" and the suffix "-er" to mean "a sailor of the Web".

Naver was incorporated in June 1999, launching the first South Korean search portal that used an internally developed search engine. In August 2000, it launched the "Comprehensive Search" service. which allows users to get a variety of results from a search query on a single page, organized by type, including blogs, websites, images, cafes, etc. This was five years before Google launched a similar offering with its "Universal Search."

In July 2000, Naver was merged with Hangame, South Korea's first online game portal, and in 2001 changed its name to NHN, or Next Human Network. The combination of the country's top search engine and the top game portal has allowed NHN to remain South Korea's largest Internet company, with the top market capitalization among companies listed on KOSDAQ.

In the early days of Naver operation, there was a relative dearth of webpages in the Korean language. To fill this void, Naver became an early pioneer in user-generated content through the creation of the "Knowledge Search" service in 2002. In Knowledge Search, users pose questions on any subject, and select among answers provided by other users, awarding points to the users who provide the best answers. Knowledge Search was launched three years before Yahoo! launched its similar "Yahoo! Answers" service, and now boasts a database of over 80 million answer pages.

Over the years, Naver has continued to expand its offerings, adding a blog service in 2005, local information search and book search services in 2004, desktop search in 2005, and the webtoon(webcomic) service in 2006. From 2005-2007 it expanded its multimedia search services, including music and video search, Internet phone service and mobile search. On January 1, 2009, Naver released its new interface.

Naver Comics[]

Naver Comics (Hangul:네이버 만화) is an area that provides Naver users with manhwa comics and original comic pieces. Most significantly, it offers comic book, genre fiction, and free manhwa. Users must pay publishers to use their comic book and genre fiction contents. On the other hand, free manhwa, webtoon, is provided by professional artists weekly for free. Moreover, Naver promotes amateurs to be writers of the comic series through the process of rising in status. Status tends to be raised by being selected as "Top Challenge Manhwa" after posting "Challenge Manhwa" as amateurs. Comic books and genre fiction are provided by choosing either a flat rate plan or a meter rate plan. However, the flat rate plan can sometimes be limited according to seminal works. Users can either buy each piece one by one or buy 1day/7day/30day flat rate plan to enjoy comics through that period. However, premium works can be limited to the flat rate plan by publishers. They must be paid by a credit provided by Naver, and it is called "Naver Coin". Naver Coins can be obtained by credit card payment, wire transfers, mobile phones, and gift cards that Naver accepts. It has a ratio of 1:1 with Korean currency. If users are interrupted while reading comics by system errors or maintenance, the interrupted periods will be paid back by doubling their hours.

Revenue[]

Revenue is generated for Naver webtoons indirectly monetized from display or ads featured at the bottom of each webtoon episode.

More recently, Naver has been experimenting with a new form of advertising known as “Page Profit Share.” PPS is a type of visual ad that uses a webtoon’s art and characters to promote a product. These co-branded ads are featured alongside or at the end of a webtoon episode.

In the case of Page Profit Share ads, the content creator receives 70 percent of ad sales with the remainder going to the platform provider. PPS ads will likely stand out more for readers and result in higher click-through-rates, which means greater revenue for Naver and the author.

The Three Tiers of Naver Webtoons[]

In Naver, there are three main catagories: 1) 도전 만화 Challenge Manhwa; 2) 베스트 도전 Best Challenge; 3) 웹툰 Webtoon

1) Challenge Manhwa is for anybody. Anyone from any skill can post their webtoons up here. Most of the people are just people doing this for fun. Some are very serious about this and are amateurs with very good skills. After a while, if a Challenge manhwa webtoon starts to gain popularity, it moves up to Best Challenge. Webtoons in this tier sometimes don't have a set schedule.
2) Best Challenge is the cream of the crop of the Challenge Manhwa webtoons. These people have been selected by Naver and promoted depending on their popularity and quality of their webtoons. Unlike the Webtoon tier, the webtoon creators can also publish their webtoon elsewhere to promote their creations. An example of this is Holy Alice. That webtoon was published at Naver, Daum, and Tapastic. If a Best Challenge webtoon has been extremely popular and has great quality, Naver will promote them to Webtoon.
3) Webtoon is the best of the best. This is where the artists actually get paid. They become full-time professional webtoon artists and they are paid for their work. The more popular webtoons are paid more. When a best challenge webtoon moves up to this category, they have to start all over and reboot the webtoon. To improve the quality of the webtoon, all the artists are required to revise their work. Once the webtoon creators reach this tier, they sign a contract giving Naver exclusive publishing rights for their webtoon. Competition to get into this tier is very difficult. This sometimes results in the artists moving another webtoon site.

Content Rating System[]

In the past, it was divided into two ratings: All (webtoon suitable for all ages) and 18 (No one under 18 is allowed to read this webtoon) If you click on the rating 18 webtoon, you will get a message that "You can only read this webtoon for 18 years or older. So if you do not login to Naver, you will not be able to read this webtoon."

From May 15, 2019, the webtoon rating system was implemented. It is said that 10 platforms including Naver and Daum participate. link (Korean)

The ratings are:

All (전체 연령 감상이 가능한 작품입니다) – It is a work that can be seen all ages. Webtoon suitable for all ages.

12 (⑫세 이상 관람을 권장드립니다) – I encourage you to see this work from 12 years or older. Webtoon intended for readers 12 and over.

15 (⑮세 이상 관람을 권장드립니다) – I encourage you to see this work from 15 years or older. Webtoon intended for readers 15 and over.

18 (⑱세 이상 관람을 권장드립니다) – I encourage you to see this work from 18 years or older. Webtoon intended for readers 18 and over.

It is presumed that Naver Comics has its own classification.

Naver Webcomics[]

Best Challenge[]

Ongoing Webtoons[]

Naver logo
 Naver
+99 Reinforced Wooden Stick • 66,666 Years: Advent of the Dark Mage • 1 Second • 1825 Days • 35cm • 3X3! • Absolute Sword Sense • A Couple of Obligations • A Dance of Swords in the Night • A DeadbEAT's Meal • Adopted by a Murderous Duke Family • Agent • A.I. Doctor • Aimer • A Man's Man • A Martial Master Wakes Up as a Concubine • Ashtarte • Assassin’s Creed: Forgotten Temple • Athena Complex • Auto Hunting With My Clones • Aza‎‎ • Baby Tyrant • Back to You • Bad Ending Maker • BAENIRU • Bastian • Beast Burn • Becoming the Monarch • Beehive • Best Teacher Baek • Bitten Contract • Black Mermaid • Blood Revenger • Book of the Dead • Born to Be God • Boss Return • Boy-Friend's Rule • Bug Eater • Call Me Romantic • Can't Get Enough of You • Charming the Duke of the North • Chronicles of the Demon Faction • Cleric of Decay • Coin Revenge • Control X • Corpse Knight Gunther • Couple Breaker • Crimson Heart • Cross My Heart and Hope to Die • Cry, or Better Yet, Beg • Daily JoJo‎ • DARK MOON: THE BLOOD ALTAR • Dating Cat • Dead Queen • Death God • Descended from Divinity • Designated Bully • Devil Shot • Dirty Dress • Divine Delivery • Doom Breaker (Battle God Transfer Life Chronicle) • Double Click • Dungeons & Artifacts • Eleceed • Elegant Desire • Elf • Enoch: Shining Tree • Extraordinary Attorney Woo • Eyes • Fallen to Paradise • Fight Class 3 • Floating in My Mind • Fork & Knife • For the Queendom • Founder • From a Knight to a Lady • From Morning to Night • Galaxy! • Gambling 1945 • Get Schooled • Goleiro de Futsal • Hammer Gramps • Hardcore Leveling Warrior • Hardcore Leveling Warrior Season 3 • Hanlim Gym • Health Dungeon • Hectopascal • Hellcraft • Hellper • Heroine's Shares for Sale • Hero Maker • Hero Killer • Hero the Maximum • Highway to Hell • Hongkki's Mesopotamian Mythology • Hood • Housekeeper‎ • How a Goddess Wins Over Tigers • How to Live as a Villain • Hunter Jack • I Killed an Academy Player • I'm Not That Kind of Talent • I'm the Max-Level Newbie • I'm the Queen in This Life • Insector • I Spy a Married Life • I Thought My Time Was Up! • It's Just Business • It Was a Mistake, Grand Duke! • I Will Live the Life of a Villainess • Julietta's Dress-Up • Jungle Juice • Juvenile Offender • Karuna • Kill the Dragon‎‎ • Kill the Emperor • Kill the King • Killer Peter • Killing Daddy • Killing Killer • King of the Octagon • Knife in Her Heart • Knight Run • Kubera • Legal Pirate Parfait • Let's Meet After Work • Leveling Up My Husband to the Max • Like Mother, Like Daughter • Like Wind on a Dry Branch • Lie • Limit Breaker‎ • Little Lady Mint • Lookism • Love Affair • Lumbini • Mage Again • Manager Kim • Maru is a Puppy • Maybe Meant to Be • Melting Slowly • Men of the Harem • Mercenary Enrollment (Teenage Mercenary‎) • Metro Hunter‎ • Mina Equal • Mirage • Mr. Magic Man • Murim RPG Simulation • Murim Wild West • My Beloved Oppressor • My Demon • My Dud to Stud Boyfriend‎ • My Girlfriend Is • My Husband Changes Every Night • My In-Laws are Obsessed with Me • My Irresistible Ex‎ • My Life as a Loser 2 • My Little Sister is the Demon Lord! • My Miniature Life Normal • My Naughty Deity • My Reason to Die • My S-Class Hunters • My Sister’s Private Life • My Villainous Family Won't Let Me Be • My Younger Brother's Friend • Mythic Item Obtained • Mystic Prince • Nano Machine • Night of Shadows • Night of the Goblin • No Office Romance! • No Rose Without Thorns • Obsidian Bride • Octagon Revenge • Odd Girl Out • Oh! Your Risk • Omniscient Reader • One Room • One Point • One Step Closer to the Demon King • Only Hope • Operation: True Love • Pashion Show • Penholder • Perfect Show Window • Philia Rosé: The Prophecy of the Crown of Thorns • Player • Pleasant Bullying • Please Kill My Husband • Pontus: Polar Night 2 • Post Pandemic • Princess Hurricane • Principia • Punch Drunkerd • Quest Supremacy‎ (QUESTISM) • Quetzalcoatl - Dabit • Quetzalcoatl - Jesus • Random Chat • Random Target • Ranker • Rasud • Reborn Rich • Regina Rena: To the Unforgiven • Reincarnated as an Unruly Heir • Reincarnator • Reloaded into the Other World • Rendezvous • Rental Hero • Reporting for Duty, Duchess! • Return of Mount Hua (Return of the Blossoming Blade) • Return of the Genius Player • Return of the Gods • Return of the Mad Demon • Return to Player • Returned by the King • Revive • Room 9 • Rosalyn Vogart • Santa Scout • Sapiend • Savior‎ • School of Streets • Secretary's Escape • Secret Player • Sense Zero • Serena •Shincon's One Coin Clear (One Coin Clear) • Silver Bullet • Sincerely, Vanessa • Single Bro • S.K.T (Swallow Knights Tales) • Solgreen • Solo School • Spirit Hunter • Sprite Girl • Steel-Eating Player • Study Group • Soufflé Pan Cake • Suhee0 • Supremely Talented Player • Surviving a Fantasy Adventure Comic • Surviving the Game as a Barbarian • Taming the Corrupted • Taming the Marquess • Tell Me a Creepy Story! • The Academy's Genius Swordsman • The Academy's Undercover Professor • The Advanced Player of the Tutorial Tower • The Age of Arrogance • The Apothecary Prince • The Babysitter • The Breaker: Eternal Force • The Build Up • The Castle: Keeper of the Sacred Eye • The Constellations Are My Disciples • The Dark Lord's Confession • The Dog Diaries • The Dragon King’s Bride • The Druid of Seoul Station • The Dungeon Cleaning Life of a Once Genius Hunter • The Ember Knight • The Empress' Lipstick • The Executioner • The Extra’s Academy Survival Guide • The Fabled Warrior‎ • The Fateful Invitation • The Flower That Swallowed the Beast • The Fox Club • The Gamer • The Gardener in a Hunter World • The God of High School • The Genius Assassin Who Takes It All • The Greatest Estate Developer • The Hammer • The Hero, the Demon, and the Villain • The Heavenly Demon's Descendant • The Last Adventurer • The Last Golden Child •The Lazy Lord Masters the Sword • The Lone Necromancer • The Minus Touch • The Monster's Bride‎‎ • The Outcast is a Fighter • The Perfect Hybrid • The Player Hides His Past • The Prenup • The Problematic Prince • The Remarried Empress • The Reborn Young Lord is an Assassin • The Ruler of the Land • The RUNWAY • The Secret Bedroom of the Abandoned Princess • The Silent Warrior • The Soul Guardians • The Sound of Your Heart 2 • The Spark in Your Eyes • THE STAR SEEKERS‎‎ • The Stellar Swordmaster • The Strongest Florist • The Students of Illip Arts High • The Tax Reaper‎‎ • The Tyrant Wants to Be Good • The Warrior Returns • The World After the Fall • There Are No Demons • This is a Campus Romance Series • Tiger Brother - Barkhan • To Not Die‎ • Tomorrow‎ • Top Corner • Tower of God • Trapped • Trash Belongs in the Trash Can! • Trauma Cleaning • Troll Trap • Troublely Girl • Tricked into Becoming the Heroine's Stepmother‎‎ • Trigger • Twilight Poem • Ultimate Legend Kang Hae Hyo • Ulzzang Era • Undying • Unstoppable Hayeong • Vienna Coffee • Villain to Kill • Warm Black Tea • Warrior Executioner • Weapon Creator • What Melvin Left Behind • What the Evil Dragon Lives For • Who Stole the Empress? • Will You Merry Me • Wind Breaker • Wished You Were Dead • World's Strongest Troll • Write to Your Heart! • Wuturi: THE LEGACY • X Ash (X & Ash) • Your Love • Your Smile is a Trap • Your Throne • Zero Game • Zombie Revelation: 82-08 • Zombie X Slasher

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Completed Webtoons[]

Write webtoons that are terminated, or hiatus for long periods.

Brand Webtoons[]

The some webtoon, which is sponsored by companies, organizations, and public organizations, is called the brand webtoon. There're more than 100 brand webtoons currently in the Naver. Compared to 400 ~ 500 of the number of works of general Naver webtoons, although it's small, and still plenty. Since it was made for the promotion of South Korean organizations, so it's rarely officially translated into English.

Unsorted[]

See Also[]

External Links[]

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